January 4, 2014 by alunparry
What to do when people walk away
I’m going to share something with you.
Whenever I write something new on my website, people get rid of me.
I have an electronic mailing list of subscribers, and whenever I send an email to say that I have updated my site, someone always leaves.
I know when people leave because my mailing list provider sends me a message to tell me that someone has left.
So every time you see a fresh update on here, it will result in someone getting fed up of hearing from me, and so unsubscribing from my list.
It will happen now that I have posted this. I can almost guarantee it. It’s like a law of nature.
There was a time when this might have worried me, and I would hold back from sharing with my subscribers for fear of people getting irritated.
But let me share something else with you.
When I write something on my site and share it with people on Facebook, Twitter and my mailing list, TEN times the amount of people read my site than on other days. That’s right. Ten times the amount.
I realised that it makes no sense to stay timid for fear of annoying those already on the edge of annoyance with you. Let them go.
Instead, it made more sense to keep sharing for those hundreds who were eager for more.
I think this has a lesson in life too.
When you are relentlessly you, it acts as both a magnet and a filter.
Some people will run a mile to get away from you.
Others will run a mile to get to you.
But hide yourself and what happens? Nobody is moved at all.
So be bold enough to be who you are. Know that there are tons of others just like you, and they need you to be as true to yourself as you can be.
You can live life in fear of offending those who aren’t that bothered about you anyhow. Or you can live expressing yourself and your personality for the ones who can’t get enough of you.
If I followed my fears, I wouldn’t be posting this, and I certainly wouldn’t tell you about it for fear of getting on your nerves.
But I’m okay about getting on your nerves. Because I know you can just walk away. And that’s okay too.
Many people with mailing lists ask me how often they should send out mailshots. “Should I only do it monthly?” they ask.
Hell no. Share what you want as often as you feel like sharing it.
Yes, some will walk away. Celebrate it.
Why live your life timidly hoping to keep hold of those who aren’t that interested in you anyhow?
Be you. Express yourself. Share yourself. The people you’re meant to be around will naturally swarm to you.
Oh, and this post isn’t really about mailing lists.